Ecommerce
World Rugby backs out of Alisports partnership
A partnership between World Rugby and the Alisports division of Chinese e-commerce giant Alibaba aimed at significant bolstering rugby union’s presence in China is likely cancelled, according to reports.
Amazon’s title Ironman deal puts sports brands on alert
American e-commerce giant Amazon has taken its first plunge into sports title sponsorship as the new headline partner of the Ironman World Championship in Hawaii
Retail sponsorship in sport, 2018
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.
Sponsorship in the IT sector, 2018
Sponsorship attracts top-dollar from fast-growing e-commerce businesses