Banking

Multi-sport

THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more
Golf

Sports Sponsorship Insider speaks with Nuala Walsh, head of global client relations, Standard Life Investments, about the rationale for the asset management arm of the Edinburgh-based company’s move t…
Rugby Union

Sports Sponsorship Insider asks Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
Rugby Union

THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.

AS CHRISTMAS approaches and a glorious sporting 2012 bows out, Frontiers has decided to take a look at some sponsorship highlights from the past 12 months

SPONSORS vs THE NHL LOCKOUT: Last week, the National Hockey League (NHL) scrapped another two weeks of the regular season and junked the 2013 All-Star Game in Columbus, Ohio, scheduled for January

LLOYDS BANKING GROUP has revealed the method behind its award-winning Tier One partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG)

IS THERE VALUE in brand association with interactive content for mobile devices in-venue? And, if so, how much does the smartphone revolution add to the mix?

FRONTIERS HAS TRACKED the ups and downs of Roger Federer’s career with interest.

LLOYDS TSB signed up as an Olympic sponsor way back in 2007 in the heady and optimistic days before the credit crunch, the financial crisis, PPI mis-selling, banker bashing and of course the recession

AT&T vs COMERICA: Last week’s World Series sweep by the San Francisco Giants over the Detroit Tigers also produced a clear win for the west coast team’s stadium naming rights partner during the Playoff per…

NEWCASTLE is truly a football mad city

BARCLAYS vs JPMORGAN CHASE: Tomorrow night, local boy made good, Jay-Z, ends his eight-night stint at the Barclays Center in Brooklyn – a venue set to rival Manhattan's Madison Square Garden (MSG) as t…
Multi-sport

LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…

AURASMA vs INVESTEC: This week, Investec announced it has renewed its sponsorship of Premier League side Tottenham Hotspur for another year

IN THE DARK DAYS of apartheid, Barclays was criticised over its links with South Africa but now its commitment to the continent looks like good business sense

RICHARD BRANSON'S company Virgin is more of a private equity investor than it is an old fashioned conglomerate

BRITISH FINN-CLASS Olympic champion Ben Ainslie has been quick to convert his status as the world’s greatest Olympic sailor into endorsement gold.