Banking
Standard Chartered fights for its reputation
IN THESE DAYS of banker bashing it's easy to damn them all as a group but that is to make two important errors
J.P. Morgan raises Rugby 7s stock
THE ENGLISH PREMIERSHIP Rugby 7s tournament has presented title sponsor J.P
UBS still going racing
RACY IS NOT a description that most banks would seek, particularly in this week of continuing revelations and scandals
RBS cancels Wimbledon and other sponsorship frustrations
FRONTIERS' MISSION is to elevate the status of sponsorship to that of the other elements of the marketing mix, so it is always frustrating when that status is undermined
BNP Paribas and Roland Garros abuzz in North America
BNP PARIBAS, Official Partner of the French Open, recently extended its relationship with the French Grand Slam through 2016 – but how does the brand fair online?
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Serendipity and Social Media brought RaboDirect results with Irish rugby
MOST BRANDS claim a high degree of strategic thinking behind the sponsorship decisions they take so it is refreshing to here from Irish online bank RaboDirect that there was a large degree of good fortune…
Spain’s Grands Prix suffer from downturn
SPANISH GRAND PRIX vs GRAND PRIX OF EUROPE: Spain’s ability to sustain two Formula One Grand Prix races per season has been shot to pieces by the country’s economic crisis.
How do you renew a sponsor like Barclays?
IT WOULD BE surprising if Barclays, sponsor of the English Premier League, the ATP Tour Final and long-time supporter of the widely acclaimed Spaces for Sport programme, had not been featured in the pages…
Ups and downs of sponsorship and business
THE COURSE of the Premiership season never runs smoothly as Liverpool have discovered, despite ‘King Kenny’ being installed as a totemic management figure.
Russian bank sponsorships show Olympic values alive and well
THERE IS ALWAYS a question mark over Olympic domestic sponsorship: even supporters of London 2012 are supposed to have been leant on by politicians to sign up as their patriotic duty
Russian banks battle for digital presence
RUSSIAN BANKS VTB and Sberbank both invest in sports sponsorship, but which institution attracts the most coverage on social media platforms?
Beyond Sport – sharing value with its partners
THE THIRD ANNUAL Beyond Sport Awards, which recognises global initiatives that aim to challenge societal issues through the participation of sport, was held in conjunction with the Beyond Sport Summit…
Barclaycard planning to unwind too soon
BARCLAYS HAS struggled for a while to decide whether it’s a consumer brand or not.
UK Rugby paves the way for sponsors old and new
UNLESS YOU'RE AN All Black the Rugby World Cup in 2011 will probably not go down as one of the most memorable events
Major brands back USA Sevens
USA SEVENS 2012 vs USA SEVENS 2011: The USA Sevens rugby tournament, the largest rugby event in North America, has consolidated its sponsorship base for the upcoming fifth leg of the HSBC Sevens World…
Virgin Money rolls over the Rock
VIRGIN MONEY'S agreement to take over mid-season from Northern Rock as the main shirt sponsor of Premier League Newcastle United clearly caught the caught shirt manufacturers Puma by surprise
Virgin toons out Northern Rock
AS NEWCASTLE UNITED resplendent in their new Virgin Money-sponsored shirts celebrate a memorable victory over Manchester United, Frontiers was left asking 'what has become of Northern Rock?' Whilst…
Santander jumps into 2012 F1 season but comes under scrutiny
WELL BEFORE the clear up of the 2011 season is complete, Spanish bank Santander has taken out large adverts in the financial press looking forward to 2012