Automobile Manufacturing

Cricket

Automotive company Mahindra Two Wheelers has agreed a sponsorship deal with the Rajasthan Royals IPL cricket team for the remainder of the 2013 campaign.

Football

Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador. 

Football

Continental Tire has strengthened its involvement in football in North America by unveiling new deals with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, and US Soccer, the governing…
Football

International brands smell profit in the emerging and developing markets of Asia, South America and Africa

Highlights and insights from the European Sponsorship Association conference held in London in April 2013

Tennis

TENNIS AUSTRALIA, the organiser and commercial rights-holder of the Australian Open grand slam tennis tournament, is trying to drive sponsorship revenues by carving up its global sponsorship rights into…
Tennis

Sports Sponsorship Insider talks to Tae-Hyun Oh, executive vice president and chief operating officer, Kia Motors Corp, about the Korean car brand’s Major Sponsor association with the tennis season’s Gra…
Football

NISSAN’S DEAL IN December to become the Official Automotive Partner of the 2013 and 2015 Africa Cup of Nations football tournaments is part of a new marketing strategy for the Japanese car maker involving a…
Football

TYRE MANUFACTURER BRIDGESTONE could become the dominant sponsor of South America’s continental club football tournaments.

CLEAN EVENT Schmeen event. Despite protests to the contrary from the IOC and LOCOG, London 2012 was fertile ground for brands seeking to put their products at the heart of the action

FROM OCTOBER to April, major winter sports events are achieving cumulative TV audiences in the billions each season and top ratings in major broadcast markets worldwide

IN MAY 2010, BMW became the first foreign car manufacturer to become an official sponsor of the US Olympic Committee (USOC), replacing Detroit-based General Motors

AUTOMOTIVE MARKETERS have seen it all before: it’s like Korea in the 1980s and China or Russia in the 2000s.

INTERNATIONAL OLYMPIC COMMITTEE (IOC) rules state there should be no advertising or publicity material in and around Games venues

THIS WEEK saw US automotive manufacturer Chevrolet announced as Manchester United’s new shirt sponsor, effective when Aon’s current £20 million per year deal comes to an end in 2014.

LIVERPOOL vs MANCHESTER UNITED: US car brand Chevrolet signed a four-year deal to sponsor English Premier League club Liverpool this week, almost two months after the company agreed a five-year partnership…

THE ANNOUNCEMENT that Chevrolet will become the official automotive partner of Liverpool FC is further evidence it's a two-speed world in the global car industry

Uefa announced a new three-year partnership with leading global payment service Western Union this week, replacing car manufacturer SEAT as presenting partner of the Europa League