Yokohama
Always-On Social Activation – Yokohama Tyres & Chelsea FC
Over a seven-year period, Japan’s Yokohama Tyres appointed online agency WePlay to activate is Chelsea FC sponsorship to build the brand globally, promote product awareness and grow its social following.
Yokohama Commercial Prank – Yokohama & Chelsea FC
In October 2021, Chelsea official tyre partner Yokohama teamed up with 90min to showcase the brand’s fun side with a prank-style viral featuring Timo Werner, Mason Mount and Jorginho.
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.