Yili
Fiba benefits from competitive Chinese dairy category to sign Yili deal
Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.
Fiba lands Yili as latest global partner
The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
Yili backs Chinese Volleyball Super League
Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)
AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Yili plant-based brand backs China’s women’s basketball team
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team