Two Circles
Study predicts 37-per-cent drop in sports sponsorship spend
Global sports sponsorship rights fees will fall from $46.1bn (€42.5bn) in 2019 to $28.9
Bruin Sports Capital acquires majority interest in Two Circles
Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP
Two Circles: US sports sponsorship to hit $15.5bn in 2020
Sponsorship growth accelerates, but agency warns of still-unrealized value, heavy reliance on traditional categories
Digital marketing: Fighting back against Facebook and Google
Phil Stephan, director of global consulting at data-driven sports marketing agency Two Circles, tells Sports Sponsorship Insider that sports rights-holders hold digital marketing assets that can compete with targeted advertising campaigns on Facebook and Google.