Tour de France
Amora celebrates centenary with Tour de France
Case Study: Dimension Data and the Tour de France
Adecco partners with Tour de France
French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.
Continental steps up cycling commitment with Tour de France sponsorship
German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.
Bostik upgrades Tour de France partnership
Bostik sticks with Tour de France sponsorship
Global adhesive specialist Bostik has renewed its sponsorship of the Tour de France for the 2016 edition of the cycling event.
Cono Sur expands Tour de France involvement
Chilean wine brand Vina Cono Sur has signed an extended three-year sponsorship deal with the Tour de France cycling race.
Tour de France seeking new sponsor for green jersey competition
The Tour de France is seeking a new partner for one of its major commercial packages after state-controlled betting and gaming operator PMU announced it will withdraw its sponsorship of the cycling race’s green jersey from 2015.
Tour de France seeks sponsor for women’s race
Amaury Sport Organisation (ASO), the organising body for the Tour de France, is bidding to attract a US sponsor to help support a women’s edition of the cycling race.
Škoda: Ice hockey remains key to European growth
Global brand awareness and active customer engagement are the drivers behind Czech car manufacturer Škoda’s sponsorship programme.
Bianchi backs ProTour team after Belkin exit
Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.
Buxton in the saddle for Tour de France’s Grand Départ
Nestlé Waters’ Buxton brand has reached an agreement to sponsor the first three stages of this year’s Tour de France.
Skoda confirms Tour de France extension
Czech automobile manufacturer Skoda has confirmed a renewal of its top-tier sponsorship of the Tour de France under a wide-ranging five-year deal with the cycling race’s organising body Amaury Sports Organisation.
PowerBar stays in the saddle with Tour de France
Sports nutrition brand PowerBar has extended its partnership with cycling race the Tour de France through 2018.