Tennis Australia

Sports equipment manufacturer Wilson has extended its partnership with the Tennis Australia governing body, through which it serves as the official ball of the Australian Open grand slam tournament.

Hotel operator AccorHotels has signed up as an official partner of the Australian Open tennis grand slam event.

Australian government-owned organisation the Transport Accident Commission (TAC) is to become a partner of a new initiative that will take place at the 2015 Australian Open grand slam tennis tournament.

Financial services company Credit Suisse has signed up as title sponsor for a new Tennis Australia event that will be staged on January 12 in Sydney to showcase the governing body’s shorter format of the sport.

Emirates Airline has further enhanced its tennis sponsorship portfolio by agreeing a multi-year deal with the Australian Open tournament.

Chinese television and refrigeration manufacturer Hisense has extended its sponsorship agreements relating to the Australian Open tennis tournament by three years.

Since the New Year, the Australian Stock Exchange-listed ANZ Banking Group has bolstered its portfolio of sponsorships in Australasia and Asia by extending sponsorship’s of the Australian Open tennis championship and ANZ Championship netball competition.

TENNIS AUSTRALIA, the organiser and commercial rights-holder of the Australian Open grand slam tennis tournament, is trying to drive sponsorship revenues by carving up its global sponsorship rights into…