Tennis Australia
Data Snapshot: Australia 2020
Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
Ace for Inclusion – ANZ & Tennis Australia
For its 2018 and 2019 Australian Open activations, ANZ sought to burnish its corporate reputation by replacing Novak Djokovic with wheelchair champion Dylan Alcott as the face of ANZ tennis.
Mastercard extends with Australian Open, Marriott Bonvoy serves up ATP Cup deal
International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Chemist Warehouse added to Australian Open sponsorship portfolio
Tennis Australia has signed up pharmacy retailer Chemist Warehouse as a sponsor the Australian Open
Australian Open signs Chubb for multi-year sponsorship deal
Global insurance company Chubb has signed a multi-year sponsorship deal with the Australia Open tennis grand slam, beginning with the January 2020 edition
ATP renews Emirates deal, Tennis Australia teams up with CUB brewery
The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates
Australian Open Ambush – Uber Eats & Tennis Australia
Uber Eats set out to grab the attention of the Australian Open audience with post-ad break spots that replicated the event so effectively that viewers thought they had returned to the tennis broadcast.
Australian Open signs sunscreen partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay
Garnier returns to Australian Open
Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam
Luzhou Laojiao’s Australian Open fee in A$100m ‘ballpark’
Tennis Australia’s chief revenue officer Richard Heaselgrave has revealed that the new partnership with Chinese drinks brand Luzhou Laojiao is “definitely within the ballpark” of the sum paid by major…
Australian Open signs up major Chinese drinks partner
The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou…
Australian Open ends deal with wine partner
Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.
Infosys takes spot vacated by IBM at Australian Open
The Australian Open has a new technology partner one year after IBM exited its long-term relationship with the grand slam tennis tournament
Melbourne’s Hisense Arena gets rebrand in major Naming Rights deal
The Australian Open’s second-largest venue has a new name after signing a five-year Naming Rights deal with Tennis Australia.
Australian Open signs Champagne partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with French Champagne brand Piper-Heidsieck
AO’s global growth justifies Kia’s 74-per-cent fee increase
Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.
Australian Open extends with main sponsor Kia
Korean automotive manufacturer Kia has signed a five-year extension to its sponsorship of the Australian Open grand slam tennis tournament.
Tennis Australia ups revenue, expects more for 2017
Tennis Australia, the country’s governing body for the sport and organiser of the Australian Open Grand Slam tournament, has increased its sponsorship revenue by 113 per cent over the past four years as it turns its eyes to Asia for future growth.