Serie A
Jetcoin invests in Serie A’s Chievo
Italian Serie A football club Chievo has agreed a three-year deal to make electronic currency provider Jetcoin its main shirt sponsor.
Prink inks shirt deal with Serie A’s Cesena
Printer cartridges company Prink has agreed a one-year sponsorship deal with Italian Serie A football team Cesena.
Torino motors into new season with Suzuki
The Italian division of Japanese automotive company Suzuki has extended its sponsorship deal with Serie A football team Torino for the 2014-15 season.
Genoa nets McVitie’s deal ahead of Serie A campaign
British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.
Juventus brokers new partnership
Italian Serie A champion Juventus has signed an initial two-year partnership with binary options broker 24option.com.
Cagliari brings in Gsport for commercial drive
Italian Serie A football club Cagliari has entered into a three-year partnership with the Gsport agency to develop its commercial activities.
Lazio measures up for Domenico Vacca
Italian Serie A football club Lazio has agreed a partnership with Domenico Vacca to make the fashion brand its official formalwear provider.
Serie A jumps through more hoops
Italy has more laws on its statute books than any other European country but Italians are famous for considering them to be mere suggestions, polite recommendations, even paternalistic forms of advice, rather than binding rules...
Huawei deal highlights AC Milan’s international potential
Chinese mobile phone brand Huawei is investing over €1.2m ($1.6m) per year in new sponsorship and marketing deals with six Italian Serie A football clubs, including AC Milan.
Serie A generating €26m per year from sponsorship
Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.