Scottish Rugby

Rugby Union

Brand director Maria Koutsoudakis explains how Vodafone UK's initial foray into rugby has expanded into multiple deals.
Rugby Union

Scottish Rugby’s UK-wide exposure through the Six Nations was a strong factor in Arnold Clark’s decision to become one of the union’s principal sponsors. 
Rugby Union
Sponsorship & Marketing

In becoming the shirt sponsor of Scotland’s men’s national rugby union team, Arnold Clark has made its biggest move to-date in establishing its brand outside of Scotland as it replaces rival car dealership Peter Vardy in the role.
Rugby Union

New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
Rugby Union
Sponsorship & Marketing

Scottish Rugby has announced a new five-year sponsorship deal with Scottish Gas that sees the energy company take the naming rights to Murrayfield Stadium, replacing BT
Rugby Union

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Rugby Union
Sponsorship & Marketing

Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021
Rugby Union
Sponsorship & Marketing

Automotive retailer Peter Vardy Group arrived late at the discussion table late before outbidding rival offers to take up the Scottish Rugby Union’s front-of-shirt sponsorship rights in deal announced i…
Rugby Union
Sponsorship & Marketing

The Scottish Rugby Union (SRU) has signed up automotive retailer, the Peter Vardy Group, as its new front-of-shirt sponsor for the Scotland national team while renewing and realigning its sponsorship deal…
Rugby Union

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.
Rugby Union
Sponsorship & Marketing

Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023
Rugby Union

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Rugby Union

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Rugby Union
Sponsorship & Marketing

The Scottish Rugby national governing body has agreed a new two-year sponsorship with luxury Scottish five-star resort, Cameron House on Loch Lomond
Rugby Union
Sponsorship & Marketing

Scottish Rugby’s has announced that Fosroc Constructive Solutions will be the title sponsor of its new Super6 competition.
Rugby Union

Scottish Rugby has extended a sponsorship agreement with the Edinburgh-based distiller John Crabbie & Co
Rugby Union

Scottish Rugby, the governing body of rugby union in the country, has agreed an early extension to its partnership with Italian sportswear company Macron