PGA Tour

Business-focused mutual insurance company Sentry has been named as the new title sponsor of PGA Tour golf event the Tournament of Champions.

Golf’s PGA Tour has agreed a four-year sponsorship deal with massage and skincare services company Massage Envy.

Sandwich restaurant chain Arby’s has agreed a first-of-its-kind sponsorship deal with golf’s PGA Tour.

Mastercard has extended its partnership with golf’s PGA Tour, while the global payment services company has also agreed a deal to continue sponsoring the Arnold Palmer Invitational event.

Information technology solutions provider CDW has extended its partnership with golf’s PGA Tour.

Data storage company EMC Corporation has signed as title sponsor of the PGA Tour’s FedExCup Playoffs tournament, formerly known as the Deutsche Bank Championship, for two years from 2017 to 2018.

Dairy product company Müller sponsored Team GB, the UK’s Olympic team at Rio 2016, and three individual federations, to raise brand awareness during the Summer Games.

Canadian bank, RBC, is using its sponsorship of two PGA Tour events to consolidate its position as Canada’s leading bank and grow its brand awareness in the US and abroad.

Canadian banking group RBC has extended title sponsorship agreements with the Heritage and Canadian Open PGA Tour golf tournaments.

Genesis, the luxury car brand of Korean automotive manufacturer Hyundai, has been named the new title sponsor of the PGA Tour golf event at the Riviera Country Club in Los Angeles, California.

Canadian financial institution RBC and aerospace company Boeing have extended their sponsorship deals with the PGA Tour’s Heritage golf tournament in Hilton Head Island, South Carolina in the US.

Paint manufacturer Valspar has agreed a three-year extension to its title sponsorship of the PGA Tour golf tournament held in Palm Harbor, Florida.

Stryker Orthopaedics has extended a commercial agreement with golf’s PGA Tour.

Golf’s PGA Tour has sealed a long-term renewal of a deal with United Airlines.

Speciality foods retailer Dean & Deluca has signed up as the title sponsor of the PGA Tour golf tournament at the Colonial Country Club in Fort Worth, Texas in the US.

Automotive manufacturer Hyundai has signed up as the title sponsor of the PGA Tour golf event at the Riviera Country Club in Los Angeles, California.

Chicago-based bank Northern Trust will become the title sponsor of the PGA Tour’s FedExCup Playoffs tournament held every year in the New York and New Jersey area.

Japanese pharmaceutical company Astellas Pharma has extended a sponsorship agreement with golf’s PGA Tour.