New York Knicks

A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…

Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor. The

Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison…

The National Basketball Association's New York Knicks have named Piece of Cake Moving & Storage as the team's inaugural moving and storage partner as part of a multiyear agreement with parent company Madison…

The National Basketball Association's New York Knicks have signed a multiyear marketing partnership with the Manhattan West mixed-use development, built as part of the expansive Hudson Yards property project

The National Basketball Association's New York Knicks have appointed global sports marketing agency Sportfive to secure the team’s next jersey patch sponsor, furthering the firm's presence in the league.

Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with leading American brewing company Anheuser-Busch

Madison Square Garden Sports and MSG Entertainment have secured a further commercial boost by bringing in Indian multinational information technology company Infosys as the official digital innovation …

Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with American multinational investment bank and financial services company JPMorgan Chase.

Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with luxury automaker Lexus, which remains designated a signature partner of both…

New York’s Madison Square Garden Company has entered into a wide-ranging partnership with multinational food and beverage company PepsiCo.