New York Islanders

The New York Islanders of the NHL has agreed a helmet sponsorship deal with engineering platform Viam that will look to use artificial intelligence, data and automation to unlock efficiencies in the team’s UBS Arena.

Anneliese Mesilati, head of brand activation and sponsorship for UBS in the Americas, speaks about the firm's sponsorship of the New York Islanders hockey-specific stadium and the company's deal with the Mercedes F1 team. Ben Cronin reports.

The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset

Meal-kit provider HelloFresh has entered the National Hockey League landscape by securing partnerships with the Nashville Predators, New York Islanders, and Los Angeles Kings.

Blockchain provider Socios.com has significantly expanded its National Hockey League presence by striking deals with 12 teams

Madison Square Garden Sports and MSG Entertainment have secured a further commercial boost by bringing in Indian multinational information technology company Infosys as the official digital innovation …

Automotive manufacturer BMW has extended its National Hockey League presence by securing separate partnerships with the New Jersey Devils and New York Islanders

Hyundai Motor America has secured a deal to become a founding partner of UBS Arena and the official non-luxury import vehicle of both the National Hockey League's New York Islanders and the team's new…

Heineken USA has become the exclusive beer and hard seltzer partner of UBS Arena, the new $1.1bn home of the National Hockey League's New York Islanders

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.

New York healthcare provider Northwell Health has struck a 10-year founding sponsorship deal with the New York Islanders and the National Hockey League team's new venue UBS Arena.

Oak View Group aids in second major naming rights pact in a month