In April 2020, the Minnesota Vikings and official beer partner Miller Lite responded to the pandemic by pivoting from a physical to a virtual livestream Draft Party.

US brewing company MillerCoors has struck its first esports partnership with North American esports team Complexity Gaming

US brewery MillerCoors has agreed a multi-year deal with Churchill Downs Racetrack for its Blue Moon brand to become the official craft beer of horseracing showpiece the Kentucky Derby