Manchester United

Football
Sponsorship & Marketing

Qualcomm Technologies has registered a vote of confidence in Manchester United’s future by triggering an option to extend its Snapdragon brand’s main shirt sponsorship one year ahead of schedule.
Football
Sponsorship & Marketing

Manchester United's decision to have a back-of-shirt sponsor for the first time through its deal with Qualcomm could pave the way for other Premier League clubs to do the same in domestic cup competitions.
Football
Sponsorship & Marketing

‘United. Near and Far.’ was an integrated consumer experience campaign from Marriott Hotels and the Marriott Bonvoy loyalty programme that fused the worlds of travel and sports to engage the more than 13 million Manchester United fans in the US with British event and hospitality culture.
Football

Wow Hydrate aims to use its sponsorship agreement with Manchester United to ‘elevate recognition’ among consumers and distributors and support its push into Mena and Europe, says managing director Queenie Porter.
Soccer

In February 2022 blockchain platform Tezos activated around the announcement that it had penned a partnership as the new Manchester United FC Official Training Shirt Sponsor. Tezos used an integrated, digital-first campaign called ‘Welcome To the Future’ to drive awareness of the sponsorship, of the brand, its positioning and offerings.
Football
Sponsorship & Marketing

Premier League football club Manchester United has withdrawn the sponsorship rights of Russian airline Aeroflot
Football

United shirt sponsor TeamViewer recognised some of the pandemic ‘Frontline Heroes’ through a digital-first contest delivering VIP days out at the December 2021 match v Arsenal.
Football
Sponsorship & Marketing

Premier League club Manchester United has signed a multi-year training kit sponsorship with sustainable blockchain company Tezos. The deal is thought to be worth £20m (€23.7m/$27.3m
Football
Sponsorship & Marketing

English football club Liverpool has signed design and marketing specialist Vista as a sponsor
Football
Sponsorship & Marketing

Personal care brand Remington has extended its sponsorship of Premier League outfit Manchester United as the club’s ‘Official Electrical Styling Partner’. The ag
Football

In September 2020, the Mondelez-owned chocolate business leveraged its MUFC rights to bring some of its employees to Old Trafford as the culmination of an internal staff reward programme.
Football
Events

Apollo Tyres, the Indian tyre manufacturer and global partner of Manchester United, has teamed up with the Red Devils and video game publisher Konami to launch a Pro Evolution Soccer 2021 esports tournament
Football
Sponsorship & Marketing

English Premier League club Manchester United has signed up water, hygiene and infection prevention specialists Ecolab to its sponsorship portfolio
Football
Sponsorship & Marketing

English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group
Football

To kick-off its new Manchester United partnership in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign.
Football
Sponsorship & Marketing

Premier League football club Manchester United has added Clarity Travel’s consumer travel provider Sportsbreaks.com to its sponsorship portfolio.
Football

Running from September 2020 to April 2021, ‘A World United’ was a fan engagement and data capture activation based around a virtual stadium and a monthly prize draw for participating supporters and employees.
Football
Sponsorship & Marketing

Premier League giant Manchester United has added Chinese betting brand HTH (Hua Ti Hui) to its portfolio of sponsors