Manchester City FC

Football

SportBusiness Sponsorship looks at the sponsorship landscape in the Women's Super League at both a league and club level.
Football
Fan Engagement

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.
Football

US-based water technology company Xylem is shaking up and reframing its sponsorship of City Football Group clubs under new head of brand and partnerships Fiona Cole.
Football

Technology giant Cisco leveraged its tie-up with Premier League Champions Manchester City FC and City Football Group in summer 2022 to launch ‘The Connected Scarf
Football

Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022-23 season with an integrated online and offline campaign in July 2022 built around using real footage and CGI to turn City players into signature OKX cyber-punks in a campaign spearheaded by a mural created in Manchester by street artist Akse P19 and a matching social campaign.
Football
Sponsorship & Marketing

Premier League club Manchester City has signed up Ballers Champagne in a deal which sees the brand become the club’s ‘Official Champagne Local Partner’. A
Football
Sponsorship & Marketing

Manchester City has agreed a one-year training kit sleeve sponsorship deal with betting and gaming brand LeoVegas to become the club’s ‘Official Betting Partner in Europe and Canada’. U
Football
Sponsorship & Marketing

Manchester City has signed a renewal to its global sponsorship contract with cyber security specialist Acronis, who will continue as the club’s ‘Official Cyber Protection Partner’, a role it first took …
Football
Sponsorship & Marketing

Premier League club Manchester City has signed cryptocurrency exchange OKX as a global sponsor
Football

Through October and November 2021, Australian forex broker Axi used is Manchester City rights to fuel quiz content aimed at bringing fans into its sales funnel.
Football
Sponsorship & Marketing

Two City Football Group-owned clubs, Manchester City Women and New York City FC, have announced sponsorship deals with American headphones brand JLab Audio.
Football
Sponsorship & Marketing

English Premier League club Manchester City has agreed a sponsorship deal with Abu Dhabi-based real estate development and management company Aldar
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a global sponsorship with Abu Dhabi-based renewable energy and sustainable development company Masdar. As an Official Partner of the club
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a global sponsorship deal with the Abu Dhabi-based luxury five-star hotel Emirates Palace
Football
Sponsorship & Marketing

English Premier League club Manchester City has added to its sponsorship portfolio by signing up multinational technology company Sony
Football
Licensing & Merchandising

Premier League side Manchester City FC has suspended its regional sponsorship deal with mysterious cryptocurrency start-up 3Key while it tries to establish more information about the company
Football
Sponsorship & Marketing

Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor
Football
Sponsorship & Marketing

English Premier League football club Manchester City has joined top of the table rival Chelsea in signing an agreement with Indian sports travel company DreamSetGo