Manchester City
Man City adds to regional sponsors with Yili
Manchester City has today (Tuesday) announced Chinese dairy producer Yili Group as the sixth regional partner in its sponsorship portfolio
Betway extends EPL sponsorship footprint
Betway has furthered its Premier League presence via a global betting partner deal with Manchester City to add to similar agreements with Arsenal and Brighton, plus its West Ham shirt sponsorship.
‘My Fabric’ and ‘Unseen City Shirts’ – OKX and Manchester City
OKX launched limited-edition Manchester City shirts as digital collectibles and created an episodic content campaign featuring the club's players to grow understanding of its offering.
‘We decided to take it back to basics with Quidd’ | Robby Yung, Animoca Brands
Animoca Brands-owned digital collectibles company Quidd is back in football after a more than three-year hiatus in which it has learnt to go ‘back to basics’ in the football-related licensing space.
Kellogg’s grows football presence with Manchester City sponsorship
Breakfast cereal brand Kellogg’s has added Premier League champion Manchester City to its growing sponsorship roster in football.
Record revenues for Manchester City amid sponsor diversification strategy
Manchester City has announced record revenues of £712.7m (€817.8m/$888m) for the 2022-23 financial year covering its treble-winning season, setting a new high for a Premier League club.
Manchester City diversifies further with Joie academy stadium deal
Manchester City has today (Thursday) announced that UK baby products brand Joie will become the naming-rights sponsor of the club's Academy Stadium
OKX ticks due diligence boxes to win City sleeve upgrade
Crypto exchange OKX has upgraded to Manchester City sleeve sponsor, having opened itself up to meticulous due diligence at the start of the partnership.
Manchester City upgrades Asahi to training kit sponsor
Domestic and European champions Manchester City continue to upgrade some of the club's major sponsors ahead of the new season with beer partner Asahi trading up to the ‘Official Training Kit Partner’ rol…
OKX strengthens Manchester City links to cover sleeve sponsorship
OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership
Midea extends Manchester City sponsorship
Chinese home appliance group Midea has extended its global sponsorship with the newly crowned Premier League champions Manchester City
Manchester City set for new sleeve sponsor after rights omitted from Nexen Tire renewal
Manchester City has renewed with sponsor Nexen Tire in a deal that no longer includes the club’s sleeve sponsorship rights.
Axi renews Manchester City sponsorship, backs women’s team
Australian trading platform Axi has extended its sponsorship deal with Premier League club Manchester City
Manchester City adds SportyBet to regional betting sponsors
English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet
Reliance-owned Jio puts LED branding first in Manchester City regional deal
Jio Platforms is using Manchester City stadium branding and club content to drive engagement with its digital ecosystem in India. Matthew Glendinning reports.
OKX adds new ‘metaverse experiences’ offering to City sponsorship
Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
After FTX, ‘inflated’ crypto sponsorships are over, says OKX marketing chief
Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
Manchester City agrees latest regional betting deal with Sportium
Manchester City has agreed a regional sponsorship deal with Spanish betting brand Sportium that sees the company become the club’s Official Betting Partner in Latin America.