Ligue Nationale de Basket (LNB)
Caixa title sponsorship a welcome development for LNB amid CBB fallout
Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Betclic replaces Jeep as French basketball league title sponsor
Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.
Jeep ‘to exit’ as title sponsor of French basketball’s top tier
US-based automobile manufacturer Jeep has opted to end its agreement with the Ligue Nationale de Basket in which it served as the title sponsor of its top-tier club competition the Pro A, reports L'Équipe.