Leicester City

Football
Finance & Law

Leicester City is thought to be confident that its shirt sponsorship with BC.Game remains fully operational despite companies behind the online gaming platform being declared bankrupt by a Curaçao court.
Football
Sponsorship & Marketing

Leicester City has announced BC.Game as its new main shirt sponsor, becoming the latest Premier League club to partner with a company from the gambling sector before a league-wide ban on such deals comes into force.
Football
Sponsorship & Marketing

Premier League Everton has agreed a contract extension with Danish sports brand Hummel that will see the club continue its kit supplier relationship until the end of the 2023-24 season
Soccer

In March 2022 Leicester City FC sponsor FBS, an international Forex broker, investor and trader, launched a brand campaign called ‘Always By Your Side’ which was led by a player-fronted hero spot and aimed to inspire people all over the world to reach new heights.
Football
Sponsorship & Marketing

English Premier League club Leicester City has signed online trading company FBS as its new principal sponsor
Football
Sponsorship & Marketing

Cyprus-based betting company Parimatch has signed as Premier League club Leicester City’s as it new ‘Official First Team Training Wear Partner’ ahead of the 2020-21 season. P
Football
Sponsorship & Marketing

English Premier League club Leicester City will feature a new logo on its home shirt for the 2020-21 season after an agreement between the club, its main sponsor and owner King Power, and the Tourism Authority…
Football

In November 2019, eToro leveraged its six Premier League club sponsorships to promote the ‘Fan Financial Statement’, a report that showed how fans were – and weren't – getting value-for-money from their spending on football.
Football

DHL activated its official logistics partnership with Leicester City via ‘Win Global Exposure’: a B2B campaign targeting small- and medium-sized enterprises.
Football
Sponsorship & Marketing

Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports
Football

Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money. Under the multi-season deal, 19
Football

English Premier League football club Leicester City has entered into a partnership with waste management company Bakers Waste. The deal names Bakers Waste as the Official Waste Partner of Leicester