Lawn Tennis Association (LTA)
EXCLUSIVE: Oppo exits Wimbledon and LTA sponsorships
LTA agrees Lexus naming rights sponsorship
Rothesay signs major LTA sponsorship in Octagon-brokered deal
Europcar joins LTA roster as car rental provider for tennis coaches
Cinch replaces Fever-Tree as title sponsor of Queen’s Club Championships
TAG Heuer to replace Rado as LTA timekeeper
LTA adds Dunlop to growing sponsorship portfolio
Castore continues teams drive with five-year LTA deal
Nature Valley title sponsors LTA’s major events
Cereal and protein bar brand Nature Valley has agreed a deal to title sponsor three events organised by the Lawn Tennis Association, the sport’s governing body in the UK.
General Mills and UK tennis: activation case study
LTA snacks on General Mills partnership
The Lawn Tennis Association, the sport’s governing body in the UK, has sealed a partnership with consumer foods producer General Mills.
Peugeot expands presence in tennis
French automotive manufacturer Peugeot has expanded its commitment to tennis by striking an agreement with the Lawn Tennis Association (LTA) in Britain.
LTA toasts new wine partner
Global wine business Accolade Wines has entered into a partnership with the Lawn Tennis Association, the governing body for tennis in the UK.
LTA toasts extended deal with Champagne partner
Champagne brand Moët & Chandon has extended its partnership with the Lawn Tennis Association, the governing body of tennis in the UK.
LTA serves up Quorn partnership
Meat-free food brand Quorn has entered into a partnership with the Lawn Tennis Association, the governing body of tennis in the UK.
LTA collects Europcar tie-up
Vehicle hire company Europcar has reached a three-year deal to become an official supplier to the Lawn Tennis Association, the governing body for tennis in the UK.
LTA agrees reduced value deal with Aegon, expands second tier to make up ground
Aegon switches focus but will remain a tennis brand
Pensions and insurance company Aegon dropped the youth participation element of its Lawn Tennis Association sponsorship to focus on potential customers, but remains committed to sponsoring tennis.