Liga de Fútbol Profesional (LFP)
European Football Sponsorship Report 2018-19: LaLiga
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With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
Barcelona signs UAE-focused deal with Rakbank
Spanish LaLiga football club Barcelona has launched a new affinity credit card in the United Arab Emirates through a partnership with UAE-based financial services company Rakbank
Unilever inks new global partnership with LaLiga, activates via Clear Men and Rexona
Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.
LaLiga signs Russian betting partner
LaLiga, the top division of Spanish club football, has agreed a three-season partnership with Russian bookmaker Fonbet
LaLiga goes global with new Microsoft digital partnership
Spain’s LaLiga is putting global reach at the heart of a new digital partnership with US tech giant Microsoft.
LaLiga games in North America in doubt already
To much fanfare last week, LaLiga and its North American marketing partner Relevent Sports announced plans to play at least one official match in the United States or Canada every season for the next 1…
Vodafone and Orange sell LaLiga bar and club rights to Mediapro
The Mediapro agency has acquired the broadcasting rights in public establishments of Spain’s top-tier LaLiga from telcos Vodafone and Orange in the 2018-19 season, adding to the same set of rights it w…
Real Betis extends shirt sponsorship pact
Technology company OTC Desks has renewed its sponsorship of Spanish LaLiga football club Real Betis
Sevilla signs up Betfair as sleeve sponsor
Online betting company Betfair has agreed a shirt sponsorship deal with Spanish LaLiga football club Sevilla
Valencia celebrates centenary with Hackett partnership
Spanish LaLiga football club Valencia has entered into a partnership with British menswear brand Hackett.
The deal will run for two years, covering the 2018-19 and 2019-20 seasons
Bet365 makes major entry into LaLiga market
Online gambling company Bet365 has agreed partnerships with 10 clubs in LaLiga, the top division of Spanish football
LaLiga renews El Corte Inglés partnership
Department store group El Corte Inglés has extended its partnership with LaLiga, which operates the top two divisions of Spanish football.
CSM wins LaLiga contract to sell global deals
CSM Sport & Entertainment, the sports marketing agency owned by Chime Communications, beat off strong competition from rival agencies IMG and the WPP-owned ESP Properties to become exclusive global agent…
Top European League club shirt and kit sponsorships 2014-15
The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…