Lagardère Unlimited
FX brand transacts premium deal with Hertha Berlin
Online financial transactions platform EuropeFX has become a Premium Partner of Bundesliga club Hertha Berlin for one season
Unicorns of Love esports team scores new condom sponsor
The Unicorns of Love esports team has signed a new jersey sponsorship with a German condom brand – the third non-endemic brand signed up by its marketing agency, Lagardère Sports, this year.
Hertha Berlin teams up with hotel group
German Bundesliga football club Hertha Berlin has signed a sponsorship deal with the Falkensteiner hotel group
Esports Mogul partners with Vainglory World Championship
Esports media and software business Esports Mogul has agreed a deal to become an official partner of the Vainglory 2017 World Championship esports event.
Lagardère signs up Orange, raises bar on CAF deals
The Lagardère Sports and Entertainment agency has brought in hundreds of millions of dollars from just two sponsorship agreements for its African football rights.
Lagardère Unlimited pounces for German sponsorship agency
The Lagardère Unlimited sports marketing division of media conglomerate Lagardère has acquired German sponsorship agency Akzio! ajoint group.