LA 2028
Hershey renews Team USA partnership, aligns with LA28 Olympics
The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…
Turner Sports’ Mollica takes partnerships role at LA 2028 joint venture
Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership s…
LA 2028 bolsters commercial team with new hires
LA 2028, the organising committee for the summer Olympic and Paralympic Games in Los Angeles, has expanded its commercial leadership team with the appointments of executives Brian Lafemina, Amy Gleeson…
Nike to strike first in LA 2028’s top tier
Nike will sign its first ever top-tier domestic Olympic sponsorship as part of an eight-year deal ahead of the Los Angeles Olympic and Paralympic Games in 2028
LA 2028 hires Legends sponsorship agency
LA 2028 has named US marketing agency Legends as its new sponsorship partner