Juventus

Heating systems brand Ariston has signed a regional deal for the Chinese market with Italian Serie A club Juventus

Italian Serie A club Juventus has extended its main shirt sponsorship deal with the Jeep sports utility vehicle brand for three more seasons from 2021-22 to 2023-24

Global trading broker Capex.com has signed a multi-season deal as the 'Official Online Trading Partner' of Italian Serie A club Juventus

October/November 2019 saw adidas and Juventus launch the club’s fourth kit via a fashion-meets-football campaign in partnership with Palace Skateboard.

Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor. As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches

Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus

Juventus has seen its losses rise by €31.5m ($37.3m) to €71.4m for the year ending June 30, 2020, with the Italian Serie A football club laying bare the effects of Covid-19 on its financial affairs.

Italian Serie A champions Juventus have named Italian coffee brand Lavazza as the official coffee of the Turin-based club in a wide-ranging agreement

Electric mobility brand Nilox has renewed its sponsorship with Italian Serie A club Juventus for the 2020-21 season

Japanese video game developer Cygames has restarted its back-of-shirt sponsorship with Serie A club Juventus after a one-year hiatus last season

Italian football giants Juventus have expanded and extended their naming rights and sponsorship contract with global financial services company Allianz. The new deal is worth €103.1

Chinese mineral water brand Ganten has extended its Official Water deal with Italian Serie A club Juventus until the end of the 2022-23 season

Italian Serie A football club Juventus has agreed a three-year extension to its deal with Chinese tyre manufacturer Linglong

‘Terrains’, which debuted in June 2019, was a video-led TV and social campaign from Jeep, activating its Juventus sponsorship with the message that excellence must be achieved through hard work on the toughest territory.

Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.

Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio. The agreement is focused on the Italian market and will incorporate multiple activations