International Paralympic Committee (IPC)
BP targets change in brand perception as International Paralympic Committee partner
Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.
BP signs international partnership with IPC
International oil and gas company BP has enhanced its backing of Paralympic sport by agreeing a deal to become an international partner of the International Paralympic Committee until the end of 2016.
EXCLUSIVE: IPC set to double global partner programme
The International Paralympic Committee is looking to double its number of global sponsors.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
International Paralympic Committee ramps up global partner programmes
The International Paralympic Committee is looking to double its number of global sponsors from five to ten in the rights cycle covering Rio 2016 as it cashes in on the success of London 2012.