International Olympic Committee (IOC)
IOC confirms top-tier Bridgestone deal
The International Olympic Committee has confirmed a worldwide top-tier partnership deal with Japanese tyre company Bridgestone.
Bridgestone set to land IOC top-tier contract – report
Japanese tyre giant Bridgestone has agreed a 10-year deal to become a TOP sponsor of the International Olympic Committee, according to Asahi Shimbun.
Panasonic adds to Sochi’s Paralympic partner portfolio
Japanese electronics manufacturer Panasonic has reached a deal to become an official national partner of the Sochi 2014 Paralympic winter Games in the audio-visual equipment category.
Liberty Mutual Group: Working with global and national sponsorship partners
Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.
McDonald’s: High-end global sponsorships call on global resources
Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.
PyeongChang 2018 set to sign first domestic sponsor
PyeongChang 2018 will sign its first domestic sponsorship deal for the winter Olympic Games in the first quarter of this year, according to organising committee president Kim Jin-sun.
IOC keys in to Atos extension
The International Olympic Committee has secured its second top-tier partnership extension in the space of a week, with French IT services company Atos renewing its deal through to 2020.
Panasonic extends top-tier Olympics partnership until 2024
Electronics manufacturer Panasonic has become the first top-tier partner of the International Olympic Committee to extend its deal through to the 2024 summer Olympic Games.
Payne: there is gold for Olympics in offering more digital and social media rights
The International Olympic Committee’s TOP sponsorship programme is missing an opportunity for bigger revenues by failing to offer brands digital and social media inventory, Olympics marketing expert Michael Payne told Sports Sponsorship Insider this month.
Atos connects with IOC for 10-year service extension
French IT company Atos has signed a deal to extend its status as the IT services partner for the Olympic Games until 2024, according to the Reuters news agency.
Panasonic’s Sochi deal underlines importance of Russia
Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.
Wu to announce IOC president candidacy
It has been revealed today that International Amateur Boxing Federation head CK Wu will officially announce his candidacy for International Olympic Committee (IOC) president.