International Biathlon Union
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Biathlon first for Hörmann outside football
German door manufacturer Hörmann has shifted towards winter sports, this month signing a deal with the International Biathlon Union (IBU), as it looks to take its sponsorship exposure year-round.
IBU opens doors with new sponsorship deal
German door manufacturer Hörmann has agreed a deal to become a premium sponsor of the International Biathlon Union’s World Cup and World Championships for the 2016-17 season.
IBU extends Infront marketing rights agreement
The International Biathlon Union (IBU) has extended its marketing rights agreement with the Infront Sports & Media agency until 2022.