International Automobile Federation (FIA)

Motorsport
Sponsorship & Marketing

Bridgestone will rival incumbent Pirelli to become Formula 1’s official tyre supplier having entered a bid under the current tender process, according to BBC Sport.
Motorsport
Events

WRC Promoter, the commercial arm of the FIA World Rally Championship, has been awarded the commercial rights to promote the FIA European Rally Championship as part of a multi-year agreement that begins…
Motorsport
Sponsorship & Marketing

US-based tyre manufacturer Goodyear has furthered its return to top-level global motorsport by agreeing a three-year deal to become the new official tyre supplier to the World Touring Car Cup (WTCR)
Motorsport

Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Motorsport

The top central and team title deals across Formula One, Formula E and MotoGP.
Motorsport

When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1
Motorsport

Japanese chemical company Asahi Kasei has entered into a multi-year partnership with the World Rally Championship motorsport series
Motorsport

Italian energy company Enel will not renew its ATP Tour partnership at the end of this year and will instead focus it sponsorship strategy on Formula E.

Motorsport

Global energy firm Enel Group is thought to be paying towards the upper end of the FIA Formula E Championship fee scale as the series’ new ‘Official Power Partner’.

The International Motorsport Federation (FIA) World Endurance Championship has signed up motor lubricant company Motul as an official partner.

Motorsport

Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.

Japanese consumer electronics manufacturer JVC Kenwood has renewed its top-tier sponsorship of the World Touring Car Championship.

Motorsport

Formula One has come under fire from the European Alcohol Policy Alliance (Eurocare) over the level of alcohol advertising in the motor-racing championship.

The FIA, motorsport’s global governing body, has entered into a multi-year partnership with Nissan in a deal that will see the Japanese automotive company support the federation’s Action for Road Safety campaign.

The International Motorsport Federation (FIA) has signed a three-year partnership with French energy company EDF to enhance the governing body’s growing emphasis on electric power in motorsport series.

Italian motor sport company OMP Racing has extended its sponsorship agreement with the FIA, the sport’s global governing body.

Australia-based touring car championship V8 Supercars has reached a three-year deal to make United Petroleum the official fuel supplier to the series, with the ethanol fuels producer also becoming a major commercial partner of the sport.

Motorsport

A green image is attracting brands to Formula E, and the new electric car championship will not compete with Formula One for sponsors, Alejandro Agag, chief executive of Formula E Holdings, told Sports Sponsorship Insider in an exclusive interview this month.