IAAF (International Association of Athletics Federations)
Adidas set to end IAAF partnership – report
German sportswear company Adidas will curtail its partnership deal with the International Association of Athletics Federations (IAAF) almost four years early, according to UK public-service broadcaster the BBC.
Mondo stays on track with IAAF
Sports equipment and flooring manufacturer Mondo has extended its long-term partnership with the International Association of Athletics Federations.
Dayun Group on starting line for Beijing 2015
Chinese automobile manufacturing and real estate conglomerate Dayun Group has reached a commercial agreement with the Beijing 2015 IAAF World Athletics Championships.
EasyJoy lines up for IAAF World Championships
The International Association of Athletics Federations has secured Chinese convenience store company EasyJoy as an official supplier to its Beijing 2015 World Championships.
World Half Marathon Championships makes the grade with Cardiff University
Cardiff University has been announced as the title sponsor of the 2016 World Half Marathon Championships.
Tata seals long-term renewal with Amsterdam Marathon
Indian IT, consulting and business services provider Tata Consultancy Services has secured a five-year extension to its title sponsorship of the Amsterdam Marathon.
IAAF gains revenue uplift from Dentsu guarantee
The International Association of Athletics Federations (IAAF) has negotiated an increase on its current minimum guarantee from Japanese media agency Dentsu for the global marketing and licensing rights, and media rights outside Europe and Africa, to the World Athletics Series, from 2020.
Sponsors sign up for inaugural IAAF World Relays
Legal firm Graham Thompson Attorneys and food and beverage multinational Nestle have agreed to become sponsors of the International Association of Athletics Federations’ (IAAF) inaugural World Relays event, which takes place in the Bahamas later this month.
Seiko renews long-time deal with IAAF
Japanese watch manufacturer and timing specialist Seiko has extended its long-running top-tier partnership with athletics’ world governing body the IAAF for a further six years.
BMW goes the distance with Berlin Marathon
German automotive manufacturer BMW has signed a multi-year extension to its title sponsorship of the Berlin Marathon.
IAAF extends with Seiko, seeks two Official Partners
The International Association of Athletics Federations is close to extending its 28-year partnership with watchmaker Seiko, and is looking to add two more brands to its Official Partner sponsorship tier, general secretary Essar Gabriel told Sports Sponsorship Insider this month.