German Football Association (DFB)
DFB renews major Volkswagen sponsorship, adds Klarna
The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
Shock as Nike ousts Adidas as Germany kit supplier
One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
Google Pixel replaces Flyeralarm as Women’s Bundesliga title sponsor
Consumer electronic device brand Google Pixel will become the new title sponsor of the Women's Bundesliga from start of the 2023-24 season
Google signs up as DFB women’s national team sponsor
The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal
DFB adds Vorwerk as women’s team sponsor
The German Football Association (DFB) has announced domestic appliance maker Vorwerk as a sponsor of the German women’s national team ahead of the Fifa Women’s World Cup later this year.
Continental adds women’s national team to DFB sponsorship
Tyre manufacturer Continental has enhanced its agreement with the German Football Association (DFB) by becoming a sponsor of the women’s national team for the next four years.
IMG signs as DFB sponsorship sales agency for APAC region
The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region
REWE suspends DFB sponsorship as FAs condemn Fifa’s ‘One Love’ stance
Supermarket chain REWE has suspended the activation of its German national team sponsorship “with immediate effect” in response to Fifa's banning of 'One Love' armbands at the World Cup in Qatar.
DFB and Lufthansa extend sponsorship to 2026
Ahead of the 2022 Fifa World Cup in Qatar, German airline Lufthansa has extended its sponsorship deal with the German Football Association (DFB) until 2026
EXCLUSIVE: Women’s Bundesliga title rights go to market
The German Football Association (DFB) is taking its top-tier women’s football league title rights to market as the contract of the incumbent, online printing company Flyeralarm, is running out at the e…
DFB adds Continental to sponsorship portfolio ahead of World Cup
The German Football Association (DFB) has signed up tyre manufacturer Continental to its sponsorship portfolio
Deutsche Telekom-DFB deal held value in challenging market
Deutsche Telekom’s recent sponsorship renewal with the German Football Federation (DFB) held its value, despite difficult on-pitch and off-pitch conditions for the rights-holder.
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Targobank extends DFB-Pokal sponsorship
Targobank has extended its sponsorship of the German Football Association (DFB) for another four years, from 2022-23 to 2025-26
Ergo adds German national team rights to DFB-Pokal in sponsorship upgrade
German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year
DFB ‘negotiating’ with Qatar Airways as Lufthansa replacement
The German Football Association (DFB) is in negotiations with airline Qatar Airways regarding a new sponsorship deal, according to reports
Broadcast plans outlined for DFB Pokal final, president Keller offers resignation
The German Football Federation (DFB) has unveiled the broadcast details for tomorrow’s (Thursday’s) DFB Pokal final, which will be streamed via the governing body’s official YouTube channel in countries witho…
Covid-19 causes 5.4-per-cent drop in Bundesliga clubs’ 2019-20 revenues
A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.