G2 Esports
G2 Esports appoints Logitech G’s Christiansson in leadership shift
G2 Esports, one of the few profitable teams in the gaming industry, has appointed former Logitech G and Dreamhack executive Henning Christiansson to be its new commercial director as it looks to move on from a period of upheaval.
Samsung sponsors Beckham-fronted Guild Esports, Ralph Lauren backs G2
Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
Professional Fighters League, G2 Esports strike NFT deals
The Professional Fighters League mixed martial arts organisation and the G2 Esports organisation have become the latest sports properties to delve into the world of non-fungible tokens (NFTs) through agreements…
Adidas takes further step into gaming sector with G2 Esports
Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
BMW signs with multiple esports teams in ‘milestone’ alliance
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
AOC extends backing of G2 Esports
Esports organisation G2 Esports has renewed its sponsorship deal with gaming monitor provider AOC