Formula E
BMW: Taking an e-mobility lead through motorsports
German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.
BMW pursues e-mobility lead with Formula E double deal
German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.
Founding partners extend with Formula E for new season
Formula E has extended deals with founding partners, French tyre manufacturer Michelin and German automotive manufacturer BMW, ahead of the 2017-18 season of the electric car-racing series.
Allianz commits to long-term deal with Formula E
German financial services company Allianz has renewed its partnership with the Formula E electric car-racing series.
Formula E signs up title sponsor for debut New York ePrix
Qatar Airways makes first Formula E deal
Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.
Formula E extends global deal with Julius Baer
Qatar Airways backs Formula E events in Paris, New York
Allianz links Formula E to new digital sports strategy
Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.
Retail link key to Panasonic-Jaguar tie-up
Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.
Formula E furthers clean energy drive with Enel partnership
Italian electricity and gas company Enel has entered into a partnership with the Formula E electric car-racing championship.
Formula E takes charge with new truck partner
Charge, a UK-based automotive technology company and maker of smart electric trucks, has entered into a partnership with the Formula E electric car-racing championship.
Visa expands Formula E role with esports partnership
Payment services company Visa has enhanced its partnership with Formula E by teaming up with the electric car-racing series’ esports initiative, Formula E Gaming.
HKT calls up Hong Kong ePrix title sponsorship
The Formula E electric car-racing championship has confirmed that telecommunications provider HKT has signed up as the title sponsor of the inaugural Hong Kong ePrix next season.
Formula E extends deal with global partner CNBC
Global business and financial news broadcaster CNBC has renewed its partnership with the Formula E electric car-racing championship.
Formula E toasts Champagne partner
The Formula E electric car-racing championship has signed up Maison Mumm as its official Champagne partner.
Visa extends Formula E partnership
The Formula E electric car-racing series has enhanced its partnership with the European arm of payment services company Visa.
Formula E bolsters green credentials with CleanSpace partnership
Fully electric motor-racing series Formula E has signed a partnership with CleanSpace, a movement dedicated to better air quality.