Ferrari

Motorsport
Sponsorship & Marketing

After investing in future Ferrari driver Lewis Hamilton's drinks brand, Pernod Ricard has secured a deal that makes its Chivas Regal brand a sponsor of the F1 team.
Motorsport
Sponsorship & Marketing

Formula 1's Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.
Motorsport
Sponsorship & Marketing

Scuderia Ferrari has renewed its agreement with Shell, extending one of its most prominent technical and commercial relationships, while Formula 1 rival Williams Racing has signed an expanded deal with Gulf Oil.
Motorsport

Hewlett-Packard has taken one of the biggest ticket sponsorship items in Formula 1 off the market in its recent title sponsorship agreement with Scuderia Ferrari.
Motorsport

Melissa Noakes, head of sponsorship and events for Santander UK, explains how the banking brand leverages global sponsorship assets at a national level and why the brand ceased its sponsorship activities in football.
Motorsport

Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.
Motorsport
Sponsorship & Marketing

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Motorsport
Industry Moves

Italian automotive manufacturer Ferrari has appointed former AC Milan executive Lorenzo Giorgetti as its chief racing revenue officer
Motorsport
Sponsorship & Marketing

Scuderia Ferrari has signed a multi-year sponsorship agreement with cybersecurity and digital data protection brand Bitdefender. The company was founded in Romania in 2001 and is also based in the US
Motorsport
Sponsorship & Marketing

Formula 1 team Ferrari has signed a renewal to its sponsorship agreement with recruitment specialists ManpowerGroup
Motorsport
Sponsorship & Marketing

Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari has signed a renewal of its sponsorship deal with cyber security and data protection specialist Kaspersky. 
Motorsport

In September 2021, UPS tasked CSM to activate its Ferrari partnership to boost the brand both globally and in key markets.
Motorsport
Sponsorship & Marketing

Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider
Motorsport
Sponsorship & Marketing

Formula 1 teams Ferrari and Williams have struck new sponsorship deals with brands from the fashion and technology sectors, respectively
Motorsport
Sponsorship & Marketing

Formula One teams Ferrari, Red Bull Racing and Alfa Romeo Racing have added new sponsors to their portfolios ahead of the 2021 season
Motorsport
Sponsorship & Marketing

Oil and lubricant brand Shell has extended its longstanding sponsorship of Scuderia Ferrari as the Formula 1 team’s ‘Innovation Partner’. T
Badminton
Events

The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The