FC Barcelona
Pros Behind the Pros – Beko & FC Barcelona
In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.
Barcelona launch e-commerce platform after assuming merchandising control
Spanish football club FC Barcelona has launched its own official e-commerce channel for the first time
Barcelona to donate Camp Nou naming rights proceeds to fight Covid-19
Spanish football club FC Barcelona will donate proceeds from the sale of the naming rights to its Camp Nou stadium to support the effort to combat the effects of the Covid-19 pandemic
Konami ‘blocks two LaLiga players’ from charity Fifa 20 tournament
Games developer and Barcelona sponsor Konami has blocked the club's Sergi Roberto from participating in an e-sports football tournament, it is claimed
Barcelona adds Taiping Life as latest sponsor in China
Spanish LaLiga club FC Barcelona has signed up insurance company Taiping Life as its latest regional sponsor in China
Fan token platform Socios adds Barcelona to football portfolio
Spanish LaLiga football club Barcelona has teamed up with blockchain-based fan engagement company Chiliz, through which fans can interact via the Socios.com voting and rewards platform
Barça expects sponsorship gains from new digital strategy
FC Barcelona’s recently-announced, fan-centric digital strategy will benefit the club’s sponsors and generate more sponsorship income, the club has said.
Barcelona Women sign sponsorship deal with clothing brand Naulover
Spanish LaLiga club Barcelona has signed up clothing brand Naulover as a sponsor of its women's team
Barcelona partners with China Academy of Art for Chinese New Year posters
FC Barcelona has collaborated with the China Academy of Art to produce a series of posters to mark the upcoming Chinese New Year that combine the club's stars with traditional Chinese patterns and graphics
Forex brand FBS signs global deal with Barcelona
Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024
Brazil’s Banco BMG becomes Barcelona’s ninth regional banking partner
Brazilian bank Banco BMG has signed as a regional partner of LaLiga club FC Barcelona for the next three years
Goals Beyond the Game – Rakuten & FC Barcelona
The 2018 ‘Goals Beyond the Game’ campaign showcased Rakuten and Barcelona’s shared support for the United Nation’s Social Development Goals.
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Supponor wins virtual advertising business at Barcelona
Premium virtual advertising company Supponor has signed a long-term deal with LaLiga club FC Barcelona to provide digital overlay technology for the club’s perimeter advertising inventory.
#EatLikeAPro – Beko & FC Barcelona
#EatLikeAPro was a global, social media-led campaign from FC Barcelona sleeve sponsor Beko (working with Unicef) which aimed to raise awareness of the problems of childhood obesity, raise funds, and offer club- and brand-led solutions to alleviate the problem.
Barça signs regional deal with Korean battery company Sebang, club grows presence in Asia
Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries
Cupra takes over from Audi as Barça’s global car partner
LaLiga club Barcelona and Seat-owned sports car brand Cupra have signed a global partner deal for the next five seasons.
Cupra replaces long-term car partner Audi in the car category