Expedia
Reconfigured Expedia deal sets precedent for new Champions League sponsorship tier
The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.
Liverpool secures extension with sleeve sponsor Expedia
Premier League club Liverpool has renewed its sleeve sponsorship deal with Expedia Group, SportBusiness understands
Liverpool’s Expedia sleeve renewal delivers large uplift but still falls short of club asking price
Liverpool Football Club’s sleeve sponsorship renewal with Expedia is worth significantly more than the travel provider’s previous agreement but still fell short of the club’s expectations. Matthew Williams reports.
Uefa’s Expedia association continues with regional sponsorship and supplier deals
Uefa has extended the long-running association between its flagship competition, the Champions League, and online travel company Expedia Group
Last-minute Expedia deal completes Champions League line-up
Expedia becomes Official Travel Partner of the Champions League for next three seasons
The deal will be used as a platform for the Expedia and Hotels