European Tour

Golf

DP World becomes Key Worldwide Partner for next three Ryder Cups Access to the US market especially important to the Dubai-based company
Golf
Sponsorship & Marketing

European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.
Golf
Sponsorship & Marketing

Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
Golf
Sponsorship & Marketing

Information technology company CDW has signed as the ‘Official IT Services Supplier’ to the 2023 Ryder Cup.
Golf

OlyBet's 'Official Betting Operator' deal with the DP World Tour marks a new stage in the tour's development of betting sector rights. Matthew Glendinning reports.
Golf
Sponsorship & Marketing

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
Golf
Sponsorship & Marketing

Velocity Global has taken up an option to exit its global sponsorship of the DP World Tour due to changes of leadership and strategic direction at the global work platform
Golf
Sponsorship & Marketing

Hewlett Packard Enterprise (HPE) has signed as an official supplier of the 2023 Ryder Cup to be held at Marco Simone Golf & Country Club in Rome, Italy, in September 2023
Golf

Dubai-based airline Emirates will benefit from new digital rights, increased levels of hospitality and a greater number of Pro-Am ‘experiences’ as part of its three-year renewal with golf’s DP World Tour from 2022-24.
Golf
Sponsorship & Marketing

The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’. C
Golf
Sponsorship & Marketing

Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.
Golf
Sponsorship & Marketing

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Golf
Sponsorship & Marketing

US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.
Golf
Sponsorship & Marketing

Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.
Golf
Sponsorship & Marketing

Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Golf
Sponsorship & Marketing

Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…
Golf
Sponsorship & Marketing

Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Golf
Sponsorship & Marketing

Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome