DreamHack

DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has recruited Scott Steedman as its chief commercial officer

Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor

Swedish recycling company Pantamera has extended and expanded its its sponsorship with esports organisation DreamHack

Banking group Barclays will headline sponsor major League of Legends competitions in the UK and Ireland starting with the 2020 season.

Fast-food chain Chipotle Mexican Grill has signed a wide-ranging partnership with DreamHack, the premier gaming and digital lifestyle festival, and esports company ESL

German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.

Gaming headset maker Turtle Beach is using esports to push into the PC market by sponsoring its third Dreamhack event this year