Danish Football Association (DBU)
Hummel marks centenary year with DBU extension
The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.
DBU seeks third commercial chief in a year after sacking Hoff
The Danish Football Association (DBU) has parted ways with its chief commercial officer Tobias Hoff just over a year into his post
Denmark’s Pokalen regains title sponsor through Danske Spil deal
Oddset, the sports betting brand of national lottery operator Danske Spil, has secured title sponsorship of the Pokalen, Danish football’s knockout cup competition, in a four-year deal.
Patchwork of Dreams – Hummel & the Danish Football Association
Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.
Stark backs Danish Football Association
Building products retailer Stark has agreed a deal to sponsor the Danish Football Association (DBU)
Boozt.com signs formal wear partnership with Danish Football Association
Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU).
Under the deal, Boozt.c
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.