Continental Tires
‘People spend more time deciding what takeaway they want’ | Peter Robb, Continental Tyres
High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.
Gripline – Continental & RCS Sport
Continental activated its sponsorship of the 2019 Giro D’Italia with an initiative – spanning a new product, exhibition, online activity and at-race work – driving home its mission to improve road safety.
Yamaha, Continental to sponsor Africa Cup of Nations
The Confederation of African Football (CAF) has signed two new partnerships ahead of the 2019 African Cup of Nations (Afcon), with almost a month to go until the tournament kicks off
Continental steps up to main partner status at Tour de France
German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition
Continental Tires sign multi-year extension with rEvolution
US tyre brand Continental Tires has signed a new multi-year extension with sports media and marketing media agency rEvolution
Continental goes again with the Chinese Football Association
Continental Tires has extended its sponsorship with the Chinese Football Association (CFA) for four years, from 2018-19 to 2021-22