Concacaf
Traffic Sports seals long-term Concacaf renewal
The Confederation of North, Central America and Caribbean Association Football has renewed its commercial rights deal with the Traffic Sports agency through the 2021-22 season.
MoneyGram scores CONCACAF Champions League deal
The Confederation of North, Central America and Caribbean Association Football has reached a deal to make money transfer and payment services company MoneyGram a sponsor of its Champions League club competition.
Gold Cup revenue grows despite missed target
Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.
Concacaf hits Hispanics for MillerCoors
Brewer MillerCoors' sponsorship deals for the Concacaf Gold Cup and Concacaf Champions League in February were driven by the football tournaments’ popularity in the US Hispanic market.