BT

EE sponsors Wembley Stadium because it “big, bold and iconic” and allows the brand to “bring the network to life”. Ben Cronin speaks to the company's head of sponsorship, Matt Stevenson.

The Scottish Rugby Union (SRU) has signed up automotive retailer, the Peter Vardy Group, as its new front-of-shirt sponsor for the Scotland national team while renewing and realigning its sponsorship deal…

BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.

UK telco BT has today (Friday) made its first move into esports sponsorship through a major multi-year agreement with UK-based organisation Excel Esports