British and Irish Lions
Howden announced as new Lions front-of-shirt sponsor
The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Unite The Pride – Vodafone & British & Irish Lions
Agency Fuse conceived, developed and executed an integrated digital-first activation programme leveraging Vodafone’s main sponsorship of the 2021 British & Irish Lions.
T.M. Lewin latest to join Lions as sponsor of South Africa tour
The British and Lions has signed up menswear retailer T.M. Lewin as a sponsor of its 2021 tour of South Africa.
As official formal wear partner, T.M
Opro agrees Lions mouthguard licensing deal
The British & Irish Lions have announced a product licensing partnership with mouthguard manufacturer Opro.
The deal, which was brokered by The Point
British & Irish Lions add Fuller’s London Pride as latest sponsor
The British & Irish Lions have signed up English beer brand Fuller’s London Pride as a sponsor.
New sponsor Royal London to fund women’s Lions feasibility study
The British and Irish Lions have signed up insurance firm Royal London to their sponsorship portfolio
British & Irish Lions add Chase Distillery to supplier tier
The British and Irish Lions have signed up Chase Distillery to their sponsorship portfolio
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics