Board of Control for Cricket in India (BCCI)

The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.

The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.

The Board of Control for Cricket in India has agreed a one-year partnership with Air India.

Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.

E-commerce firm Paytm has secured the title sponsorship rights to India’s home cricket series for the next four years.

Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.

Kings XI Punjab has secured a sponsorship agreement with banking group DCB Bank, while fellow Indian Premier League Twenty20 cricket team SunRisers Hyderabad has partnered with stationary suppliers Linc Pen & Plastics.

Indian Premier League Twenty20 cricket team Rajasthan Royals has reached a commercial agreement with surveillance and security systems company CP Plus.

Automotive company Tata Motors has announced its Tata Bolt hatchback model as the principal sponsor of Royal Challengers Bangalore for the 2015 edition of the Indian Premier League Twenty20 cricket tournament.

Digital real estate company Magicbricks.com has struck an agreement with the Indian Premier League.

Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.

Specialist cricket sportswear manufacturer Tyka has signed kit deals with Indian Premier League Twenty20 teams Sunrisers Hyderabad and Kings XI Punjab

Home appliance manufacturer Usha International has extended its sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.

Indian Premier League cricket team Chennai Super Kings has agreed a kit partnership with sportswear company Spartan Sports for the 2015 season of the Twenty20 competition.

Tata Motors Prima, the heavy duty truck division of Indian automotive company Tata Motors, has secured a title sponsorship deal with Indian Premier League Twenty20 cricket team Kings XI Punjab.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.