BK8
BK8 asks Aston Villa fans for patience on new front-of-shirt deal
Gambling platform BK8 fulfilled its long-term aim of becoming a front-of-shirt sponsor of a Premier League club when an agreement with Aston Villa was announced in June. Matthew Williams examines the deal in greater detail and speaks to the brand's European managing director, Michael Gatt about the reaction from fans.
Nottingham Forest, Burnley lock in sponsorship deals
Nottingham Forest has expanded its sponsorship agreement with software company Ideagen, making it the club’s first sleeve sponsor since its return to the English Premier League last season.
Aston Villa signs off on BK8 shirt sponsorship after fan consultation
Aston Villa has signed up gambling platform BK8 as its front-of-shirt sponsor in a three-year deal that will see the brand replace online automotive retailer Cazoo in the role
Cazoo won’t extend Villa shirt deal beyond this season, BK8 ‘lined up’
Online automotive retailer Cazoo has announced that it will not renew its shirt sponsorship agreement with Premier League club Aston Villa following its expiry at the end of the 2022-23 season and amid…
BK8 scores sponsorship deals with Palace, Burnley and Huddersfield
Betting operator BK8 has announced sponsorship deals with English Premier League club Crystal Palace and English Championship sides Burnley and Huddersfield Town following the start of the football season
Huddersfield Town signs BK8 as global betting sponsor
Huddersfield Town, the second-tier English football club, has signed up gambling platform BK8 as a sponsor
BK8 claims female first by teaming up with England football legend Smith
Online betting operator BK8 has announced England and Arsenal football legend Kelly Smith as its first-ever female brand ambassador
BK8 signs regional betting sponsorships with five LaLiga sides
Online betting operator BK8 has become the 'Official Asian Betting Partner' of Spanish LaLiga sides Athletic Club Bilbao, Elche, RCD Mallorca, Valencia and Villarreal
BK8 still committed to breaking into football sector after Norwich controversy
Online betting operator BK8 has said that it remains committed to establishing a presence in the football sponsorship sector despite the recent termination of its shirt sponsor deal with English Premier…
Norwich ends BK8 shirt sponsorship deal after three days
English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…
BK8 replaces Dafabet as Norwich’s main sponsor
Norwich City has signed Asian online betting agency BK8 as its new principal sponsor ahead of its return to football’s English Premier League next season.