Bitpanda

More than two years after loosening its restrictions on blockchain sponsorships, the NFL has agreed its first central deal in the space with cryptocurrency trading firm Bitpanda.

BitPanda is seeking to set itself apart in the crypto sector through its new second-tier sponsorship of German football giant Bayern Munich, by some distance the largest club-level cryptocurrency deal to date in the German Bundesliga.

Digital investment platform Bitpanda has been unveiled as the main shirt sponsor for the Italian rugby union team at the upcoming Six Nations tournament