BioSteel

Ice Hockey
Finance & Law

Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
Ice Hockey
Sponsorship & Marketing

North American sports drink brand BioSteel has expanded its presence in the National Hockey League ecosystem by partnering with six teams
Ice Hockey
Sponsorship & Marketing

North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
Basketball
Sponsorship & Marketing

The National Basketball Association's Los Angeles Lakers have signed a multiyear sports drink partnership with BioSteel, bringing an end to the team's long-standing deal with Gatorade
Football
Sponsorship & Marketing

National Women's Soccer League expansion team Kansas City NWSL has struck a partnership with sports drink company BioSteel, which will become the team’s official hydration partner.
Football
Sponsorship & Marketing

The United States Soccer Federation has announced a multiyear sponsorship deal with sports drink company BioSteel.
Basketball
Sponsorship & Marketing

The National Basketball Association’s Toronto Raptors have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team.
Basketball
Sponsorship & Marketing

The National Basketball Association's Philadelphia 76ers have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team