Bayern Munich
Bayern signs up Tipico as premium partner
Sports betting and casino games provider Tipico has become a premium partner of Bayern Munich, the recently-crowned champion of German football’s top-tier Bundesliga.
Adidas and Bayern extend partnership through to 2030
Recently crowned German Bundesliga football champion Bayern Munich has extended a long-term partnership deal with sportswear company Adidas.
Bayern Basketball links up with Hirmer Group
Hirmer Group has signed up as the formalwear partner of Bayern Basketball, the Munich-based top-tier German Bundesliga club.
Bwin lays up Bayern Munich basketball renewal
German Basketball Bundesliga team Bayern Munich has signed a two-year extension to its partnership with betting group Bwin.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
SAP: Technology showcasing drives strategy
Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.
DHL expands Bayern tie-up
German Bundesliga football champion Bayern Munich has agreed an enhanced six-year partnership, from 2014-15 to 2019-20, with global logistics company DHL.
Bayern nets extension with green partner
German Bundesliga champion Bayern Munich has extended its sponsorship agreement with solar power company Yingli Green Energy.
Bayern teams up with software giant SAP
Software manufacturer SAP has signed up as new platinum partner of German Bundesliga football club Bayern Munich.