ATP
Title sponsor extends with Italian Open
FedEx activates in 17 markets with ATP World Tour renewal
FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.
ATP delivers renewal with FedEx Express
ATP Tour revenues peak, WTA and ITF fall behind
The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.
Nature Valley steps up to fill ATP World Tour Finals slot
ATP serves up extension with Tecnifibre
The Association of Tennis Professionals (ATP), the governing body of the men’s game, has renewed its partnership with French tennis equipment manufacturer Tecnifibre.
Lacoste snaps up extension to ATP partnership
French fashion brand Lacoste has agreed a deal with the Association of Tennis Professionals to extend its partnership with the season-ending ATP World Tour Finals event.
Nestlé Skin takes supplier deal as ATP rings changes
Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.
Peugeot expands presence in tennis
French automotive manufacturer Peugeot has expanded its commitment to tennis by striking an agreement with the Lawn Tennis Association (LTA) in Britain.
ATP’s Geneva Open banks title sponsor
Organisers of the Geneva Open men’s tennis tournament have confirmed that financial services company Banque Éric Sturdza will serve as the event’s title sponsor from next year.
ATP lands upgrade as Emirates becomes new premier partner
The Emirates airline has penned a long-term deal to become the premier partner of the ATP World Tour, the top professional men’s tennis tour.
Advantage BNP Paribas for ATP and WTA event title rights
The BNP Paribas Open Indian Wells tennis tournament, referred to as the fifth Grand Slam, has the highest title sponsorship value of any mandatory tennis event on the Association of Tennis Professionals (ATP) or Women’s Tennis Association (WTA) Tours.
Peugeot gears up new global ATP partnership
The Association of Tennis Professionals, which operates the top professional men’s tennis tour, has signed a new global partnership with automotive manufacturer Peugeot.
Huawei joins elite brands at Shanghai Masters
Chinese mobile phone brand Huawei has joined a group of blue chip international brands as one of 13 third-tier Prestige Partners of the 2015 Rolex Shanghai Masters.
ATP partners with Infosys to ‘revolutionise’ fan and player engagement
The Association of Tennis Professionals has signed a three-year partnership with Indian information technology consulting company Infosys which aims to enhance the digital offerings provided by the governing body of men’s professional tennis.
Tennis Central secures spot at Citi Open
Specialist tennis mobile application Tennis Central has sealed a sponsorship deal for this year’s Citi Open tournament.
ATP World Tour looking good with Maui Jim
Sunglasses brand Maui Jim has entered into a global partnership with the Association of Tennis Professionals.
Millennium BCP invests in Estoril Open
Portuguese banking group Millennium BCP has reached a long-term agreement to become the title sponsor of the new Estoril Open ATP World Tour tennis event.